Petal Collection
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Key Contributions:
Product design from concept to production
Tech pack design to support artisan training
Photoshoot creative direction, production & styling
Product fabric consumption, wages & costing
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Petal Quilt
Product design overview, covering material, stitch pattern & color.
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Petal Cocoon
This jacket showcases 30 unique aplique patches, intricately cut & hand embroidered in place.
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Weekender
Petal motif applied to a travel duffle bag, made with cotton twill & hand quilted.
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Petal Placement
This graphic provides guidelines for petal panel placement. The petals are then stitched in place by 4,000 inches of kantha embroidery.
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Petal Pillow
Throw pillows also feature the petal motif & showcase a smaller scale version.
Behind the Stitch
Each petal quilt is made from hand. With six base layers of organic cotton, the petals are added on top & held in place with intricate kantha stitching.
Kantha Stitching
30 hrs
Construction
9 hrs
