Kids Collection

I led the design and development of our kids collection, translating creative concepts into thoughtfully crafted, market ready products. Grounded in a deep understanding of our evolving customer, these pieces were designed for the millennial moms seeking ethical products and grandmothers looking for meaningful, high quality gifts. I oversaw the full product lifecycle, from concept and prototyping through production, refining details at every stage.

Key Contributions:

  • Conceptualized seasonal kids collections, setting creative direction, color stories, and product assortment

  • Identified market opportunities and customer needs to inform product strategy and positioning

  • Developed product briefs, technical specifications, and pricing frameworks to guide production

  • Collaborated closely with artisan teams to prototype, sample, and refine designs

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  • Quilted Storage Basket

  • Children's Bucket Hat

  • Bucket Hat Pattern Placement

  • Hoodie Wrap Jacket

  • Jacket Pattern Placement

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