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Anchal x Urban Renewal - Anchal Project

Anchal x Urban Renewal is an extraordinary collection of one-of-a-kind apparel. Each piece contains portions of hand-sewn quilts made from vintage saris by Anchal’s talented artisans. 

By purchasing an item from the Urban Outfitters Exclusive Anchal x Urban Renewal Collection, you are investing in new economic realities for women in India.  Each piece contains portions of hand sewn quilts that are made out of vintage saris. A portion of proceeds from the sale of each one-of-a-kind piece will support Anchal’s effort to provide alternative careers in textiles to marginalized and exploited women in India.  Anchal artisans are paid fair wages, given healthcare and offered educational workshops.  By offering new opportunities, Anchal helps women rediscover their self-worth, potential and creativity. 

Deliverables: event coordination, marketing & material processing 

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On October 16th 2013, Anchal celebrated the launch of Urban Outfitters Anchal x Urban Renewal Collection with an special fashion show. The show featured all 11 pieces from the collaboration, as well as Anchal’s NEW Didi Scarves through a series of 30 looks.